SEO: Getting Your Website Found By The Right People, In The Right Places And For The Right Searches
Search Engine Optimisation (SEO) put simply is the process of getting your website popping up in the right places for the right key words and searches. There is no point have an amazing website if no one knows about it or can’t find it online and that’s where SEO comes in.
What is SEO, and why is it Important?
SEO stands for Search Engine Optimisation. It’s the practice of optimising your website to rank higher on search engine results, making it more visible to potential customers searching for products or services related to your business.
What are the benefits of SEO?
Increased Website Traffic
Boosts Sales & Leads
Keeps You Competitive in Your Industry
Cost-Effective Marketing Channel
Think of SEO as a long-term investment in your online presence. Unlike paid ads, the benefits of SEO work are lasting and continually build over time.
How Does SEO Work?
Search engines, like Google, aim to provide the best customer experience by delivering relevant search results. SEO involves optimising your website to align with the search terms and phrases your potential customers are using.
The Stages of SEO
We identify the keywords and phrases relevant to your business.
We enhance your website’s content, engagement, and page loading speed etc. There are over 200 things search engines look for in your content.
Higher rankings lead to greater visibility, brand awareness, and more website visitors, resulting in increased sales and leads.
How Long Before I See Results?
SEO is a long-term strategy, and the timeline for results can vary depending on factors such as competition and the current state of your website. Generally, you can start seeing significant improvements in three to six months. However, it’s essential to remember that SEO is an ongoing process, and we continuously monitor and optimise to ensure sustained growth. Our approach goes beyond rankings; we focus on customer behaviour, click-through rate optimisation, and conversion rate optimisation. We aim to guide potential customers from discovering your business on search engines to taking action on your website.